Lack of relevant content
The lack of relevant content is another common mistake, especially semantically relevant to the keywords. It is necessary to provide content to educate customers, perhaps more so than when it comes to final consumers, compare options, providing technical data, and describe fully the comparative advantages of that product or service over competitors. Lack of optimization in the various pages of the site, especially what is related to the use of keywords in a relevant way. Two typical cases is not to use them in the url of the various pages, or use them in anchor links. For example, instead of including the link to the technical characteristics of a product with the phrase “Click here”, the ideal is to place “Technical characteristics of ABZ50″ with a link along the entire sentence.